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The World Is Thirsty Because We Are Hungry

Well known is the fact that the vast majority of the water you “drink” comes from what you eat. The amount of water it takes to produce food, however, is less well known.

Today is UN’s World Water Day. On Tuesday we prefaced this event by posting an infographic about water wastage. This year the UN are highlighting this problem as connected not just to the amount of water we are frittering away down our drains, but to the kinds of food we are consuming.

Here’s why: for example, to produce one potato requires 25 liters of water. On the other hand, to produce a hamburger requires a swimmy 2400 liters of water. A little shy of one hundred times the amount. This means the production of food relies overwhelmingly on the consumption of water. Indeed:

90% of water consumption is used to produce today’s food.

Put another way, food = water. That means wasted food = wasted water. And when it’s calculated that 1/3 of the world’s food production goes to waste, the situation becomes alarmingly critical.

With the world’s mushrooming population and fresh water already in scant supply, to ignore this issue is folly. Worse, it’s tragic. This is a serious ethical problem as the people it unjustly devastates are those in developing countries.

The UN have set out some simple guidelines for the privileged, like you and I, to follow in order to reduce this appalling waste, and therefore to leave greater supplies for those whose lives depend on it:

  • Choose a healthier, sustainable diet – food of better quality with less water
  • Consume less water-intensive products
  • Reduce your food wastage

At Jolkona we support a Clean Water project for women in Kenya. The project provides essential tools for building water construction systems. The aim is to help bring clean water and a sustainable water system to communities, as well as to empower local women to participate in income-generating activities. The project is also featured in our Give2Girls campaign. So far we have reached $13,000. Help us achieve our goal of $15,000 before the end of this Women’s History Month and donate to this project here.The world is thirsty because we are hungry. Quench that thirst. Impact here.

Spread the news and bring awareness to others: –

– Share this post with the people you know

– Tweet using the #WorldWaterDay hashtag

– Follow us on Facebook

For more information and resources about World Water Day go to the UN’s website here.

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