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Well known is the fact that the vast majority of the water you “drink” comes from what you eat. The amount of water it takes to produce food, however, is less well known.

Today is UN’s World Water Day. On Tuesday we prefaced this event by posting an infographic about water wastage. This year the UN are highlighting this problem as connected not just to the amount of water we are frittering away down our drains, but to the kinds of food we are consuming.

Here’s why: for example, to produce one potato requires 25 liters of water. On the other hand, to produce a hamburger requires a swimmy 2400 liters of water. A little shy of one hundred times the amount. This means the production of food relies overwhelmingly on the consumption of water. Indeed:

90% of water consumption is used to produce today’s food.

Put another way, food = water. That means wasted food = wasted water. And when it’s calculated that 1/3 of the world’s food production goes to waste, the situation becomes alarmingly critical.

With the world’s mushrooming population and fresh water already in scant supply, to ignore this issue is folly. Worse, it’s tragic. This is a serious ethical problem as the people it unjustly devastates are those in developing countries.

The UN have set out some simple guidelines for the privileged, like you and I, to follow in order to reduce this appalling waste, and therefore to leave greater supplies for those whose lives depend on it:

  • Choose a healthier, sustainable diet – food of better quality with less water
  • Consume less water-intensive products
  • Reduce your food wastage

At Jolkona we support a Clean Water project for women in Kenya. The project provides essential tools for building water construction systems. The aim is to help bring clean water and a sustainable water system to communities, as well as to empower local women to participate in income-generating activities. The project is also featured in our Give2Girls campaign. So far we have reached $13,000. Help us achieve our goal of $15,000 before the end of this Women’s History Month and donate to this project here.The world is thirsty because we are hungry. Quench that thirst. Impact here.

Spread the news and bring awareness to others: –

– Share this post with the people you know

– Tweet using the #WorldWaterDay hashtag

– Follow us on Facebook

For more information and resources about World Water Day go to the UN’s website here.

The Give2Girls campaign has been fully matched and we have raised an incredible figure just shy of $13,000! But although the matching part of the campaign is over, the campaign isn’t! We still have 10 days remaining for Women’s History Month and our goal is to reach $15,000. And with UN’s World Water Day coming up this Thursday, March 22nd, we wanted to highlight our Give2Girls Clean Water project run by MADRE.

Your donation provides essential tools for building water construction systems for women in Kenya. In doing so, you help bring clean water and a sustainable water system to the community, as well as empowering local women to participate in income-generating activities.

Give to the Clean Water project here, provide a community with the source of life, and help us reach our campaign goal.

Know your facts on water? Here’s an excellent infographic about why we must stop wasting water. Water, water everywhere, and not a drop to drink.


Infographic by Seametrics, a manufacturer of water flow meters that measure and conserve water.

Give to the Clean Water project here. Empower women, Give2Girls.

Ensure environmental sustainability

As we near the end of our series on the United Nations Millennium Development Goals and how they relate to Jolkona, we look this week at environmental sustainability.

Targets

There are four targets the UN sets for achievement of goal 7:

  1. Integrate the principles of sustainable development into country policies
  2. Reduce biodiversity loss
  3. Halve, by 2015, the proportion of the population without sustainable access to safe drinking water and basic sanitation
  4. By 2020, to have achieved a significant improvement in the lives of at least 100 million slum dwellers

Expansive scope

With the exception of the first goal of eliminating extreme hunger and poverty, perhaps no other goal is as broad reaching as goal 7. Any one of the targets of goal 7 could likely be a goal unto themselves. Sustainable development and the preservation of rain forests has a huge impact on environment and economics of the developing world. And there are in fact hundreds of millions of people living in slum conditions around the world today. But the target we will focus on today is that of clean drinking water and sanitation.

Clean water

What makes clean water so important? Quite simply, water is life. While it varies somewhat, the average human can only survive three days without water. Because water is so vital to life, many people are forced to drink unclean water because that is all they have available. The problem is a host of horrible diseases–like Cholera and Hepatitis, for example–can be contracted through consumption of dirty or polluted water.

On top of the risk of disease, a huge economic drain is created when people (most often women and children) are forced to walk long distances to acquire water, whether it is clean or not. This travel time is time spent out of school or work. Some estimates place the economic cost, for Africa alone, at $28 BILLION dollars per year.

The good news is that many organizations are doing a great job of drilling wells and working on other clean water projects. The bad news is that even as there are many organizations working on this, it remains a huge issue for billions of people around the globe.

How you can help

Here are a list of Jolkona projects supporting goal 7:

  1. Plant trees in Ethiopia
  2. Provide clean water in Kenya
  3. Provide ceramic water filters in Kenya

For more information about the issue of access to clean water, check out Charity: Water’s great “Why water” page.

GET INVOLVED!