Social Media and Philanthropy

Chances are, if you are reading these words, social media brought you to our blog. It is a trend that has transformed the way that philanthropies operate, and reach out to donors, connecting almost everyone with the opportunities and means to be involved in charitable giving. Here at Jolkona, we use these strategies to inform potential and current donors about our low cost chances to make a difference.

With the proliferation of the non-profit sector in social media, there have been a number of studies of exactly what have been the most effective strategies. For instance, studies like the 2013 eNonprofit Benchmark Study, or those from the Nonprofit Technology Network (NTEN) find who and what are more successful on Facebook, Twitter, and other social media sites. Intuitively, posts with pictures included are more likely to spread, and promote dialogues and actions. Less intuitively, smaller organizations have the highest average Facebook fans and Twitter followers, and their posts go more viral. Check out this infographic for more in formation about just how much social media benefits non-profit organizations.

We are seeing a new freedom in the way the nonprofit sector operates. Organizations can find donors and inform people about their causes more easily than ever, no matter how big they are. It could mark a transition away from the reliance on major donors, and influential people, and put philanthropy more firmly in the hands of anyone who wants to contribute.

The biggest online charitable giving event that Jokona will be participating in is the Seattle Foundation’s GiveBIG event, on Wednesday May 15th. Donations made on the Seattle Foundation’s website will be matched from a “stretch pool,” the size of which is related to how much is donated throughout the day.

This is a huge event, since it allows local Seattle area non-profits to all benefit from matched donations, which can be stretched up to $25,000 per donation per organizations. Last year’s GiveBIG generated $7.43 million in online contributions, demonstrating just how much social media and online charitable giving can benefit non-profits. GiveBIG 2012 more than double the amount given in the previous year, and we can do even better this year! Keep an eye out for Jolkona, and participate in GiveBIG 2013.

You can also help spread the word by liking us on Facebook, and by following us on Twitter,  Pinterest, and Instagram.


Share it on

Leave a Comment