Reclaiming Valentine’s Day – For the Love of it

Let’s face it, although the principles at the heart of Valentine’s Day are noble, the day itself has decayed into something embarrassingly gaudy and grossly over-commercialized. But this is not just my opinion; it’s that of millions of others who are ditching Valentine’s Day and rebooting their February 14th as Generosity Day. In their own words, it’s one day of sharing love with everyone, of being generous to everyone, to see how it feels and to practice saying Yes.

What is this? you might ask, some Occupy Valentine’s Day movement? Not really. It’s simply about reclaiming actions of love – not obligation – for Valentine’s Day. It’s about doing away with the usual kitsch, and instead, showing your love with acts of costly and generous kindness to those you know and love – and to those you don’t. It is, if you like, about putting the O! back into love.

Started last year by Sasha Dichter, Chief Innovation Officer for Acumen Fund, the idea spread like wildfire and became what it is today – a million-strong movement of people. On his blog, Dichter suggests,

“Give to people on the street. Tip outrageously. Help a stranger. Write a note telling someone how much you appreciate them. Smile. Donate (more) to a cause that means a lot to you. Take clothes to GoodWill. Share your toys (grownups and kids). Be patient with yourself and with others. Replace the toilet paper in the bathroom. All generous acts count!”

And you know one of the things that seriously bothers me about our glitzy twenty-first century Valentine’s Day – indeed, I loathe this – it systematically excludes those who are single. Because they don’t know how to love? Or because they’re unworthy of receiving love? How flagrantl unfair and apocryphal! Generosity Day does not discriminate against relationship status. Single, engaged, married, or divorced, it calls all of us to participate.

How will YOU participate? Here are a few generous ideas for you:

Go to the Generosity Day website here.

Witness acts of generosity via the Facebook page.

Tweet the love using the #generosityday hashtag.

Share the love with those in need this Generosity Day by making a donation through Jolkona

Or here’s a loving idea I wrote about last week: Jolkona’s Valentine’s Day gift cards.





Share it on

Leave a Comment