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Project Catalyst Learns to ‘Tell Your Story’

By 9am last Friday morning, our Project Catalyst entrepreneurs were already hard at work prepping their business pitches with leadership coach Susan Bloch. For the past week and a half, our first cohort have been learning, practicing, and networking in preparation for the final Project Catalyst showcase on Thursday evening.

Nadine draws shield

Nadine Zamira designs her shield

A key part of all of this preparation was defining a personal brand and getting feedback from the Tell Your Story workshop with Susan Bloch. Susan’s illustrious background includes coaching senior executives and their boardroom teams, including those at Fortune 500 companies around the world, to enhance their leadership skills. She has authored four books on leadership, such as The Global You, which she gifted to each of our entrepreneurs. She dedicates much of her time consulting with Seattle area non-profits, and has focused much of her research on helping women reach the boardroom.

The morning began with creating a hypothetical design for a shield – essentially a sigil that would project an important visual message about each person. After creating their illustrations, our entrepreneurs shared their designs, and got feedback on the impact of their message. After this, Susan led a discussion on the aspects of a successful pitch, including the importance of the first impression, and the entrepreneurs were left with just ten minutes to develop the first five minutes of their pitch.

The last hour of the workshop was where a great deal of the prep work for Thursday’s event took place. Each entrepreneur took turns presenting the first five minutes of their pitch, and in turn received in-depth feedback from Susan, who was hearing their pitches for the first time, and from their team mates, who have heard each pitch develop throughout the week.

dino gives feedback

Dino Fitriza gives feedback on a pitch

This workshop was just one of many preparing our Project Catalyst entrepreneurs for their showcase on Thursday, June 19th, at 6pm at the University of Washington. This event is public, and Jolkona invites you to come and support Nadine Zamira’s communications agency, LeafPlus, Dino Fitriza’s reusable bag venture Vertesac, Nadya Saib’s natural toiletries company, Wangsa Jelita, Mirah Mahaswari’s book distribution organization Pack Your Spirit, and Hendriyadi Bahtiar’s Healthy Shredded Fish, which provides business opportunities for fishermen’s wives and other women.

If you would like to join Jolkona in celebrating the innovation and hard work these entrepreneurs have put into developing their social enterprises, head over to Eventbrite and grab a free ticket. Spaces are limited, so don’t delay! There will be light h’ordeuvres, followed by an Indonesian dinner. We would love to see you there!

Project Catalyst is an accelerator for international social ventures. This 2-week intensive workshop brings social entrepreneurs from developing countries to Seattle, where they can hone their business plans, gain valuable insights, and meet prospective investors and funders.

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