During our recent trip to Bangladesh we visited Greenovation Technologies â€“ a small social enterprise that was founded by 4 fresh graduates from Dhaka University. An inventor, Dr. Mahbubul Khan, is also involved with the startup. Greenovation Technologies is trying to commercialize one of Dr. Khanâ€™s inventions, called jutin. Jutin is created by combining jute with resin. Alternating layers of jute and resin are placed together. Between each layer or jute and resin a special â€œglueâ€ (invented and patented by Dr. Khan) is added. The more number of layers there are the stronger the final jutin sheet is. The entire stack is than placed outside in the sun and allowed to bake for 20 minutes. The resulting material is called jutin.
Jutin is more durable than tin, lasting for almost 20 years. The team expects jutin to be cheaper than tin, once economies of scale is achieved. The team also believes jutin can be a great alternative to other building materials, especially those used for cheap construction. There are millions of families in Bangladesh who live in very weak structures made from low-quality tin or hay. Greenovation Technologies believes that jutin will make a far better alternative for such homes, being cheaper and stronger and hopefully, therefore, far more sustainable. They areÂ passionatelyÂ focused on making that happen.
However, the team faces significant challenges:
- Lack of funding. The team has very little capital. They have taken part in business competitions and have done very well. However, the winnings from these competitions are not enough to offset the full cost of setting up a production service. This issues effects all the other issues below as well.
- The need to do more research. The team needs to do more research into the long-term effects of jutin. Jutin contains resin (a polymer). The team needs to find out the environmental effects of its long-term presence.
- Find the quickest way to scale. The team wants to set up a manufacturing plant to create jutin sheets. However, that is a extremely risky undertaking, especially for a team with little capital and no experience in manufacturing. They will be looking at other options like licensing the technology to other existing manufacturers.
Greenovation Technologies serves as a great example to all of us that the social entrepreneurship journey is filled with challenges and setbacks. Like other social entrepreneurs, this team has to prove that they have the resilience and the creativity to overcome these problems.