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From Whales Tales to Education: Let’s not Discount the Giving Experience

Many of us are aware of a certain online coupon company using Super Bowl air time to launch some much-talked about ad spots. Whether or not you find issue and the tactics used to bring awareness to their CSR matched giving campaign, it has certainly garnered them plenty of attention. Friends, let’s at least agree that stirring up emotion was part of their strategy to raise awareness. Really, the big question is how much impact will these ads have on their overall brand? Folks love themselves some deep discounts, yet there is plenty of noise about people canceling their accounts over these ads mentioned in the comment section on the giving campaign page. Time and revenue stream will tell.

If you think it was in horrid taste or you are secretly hiding the fact that you see some of the marketing genus behind these ads –  did it make the masses (or you) pay closer attention to the company or the campaign? It got me to research the campaign and check out the sites of the causes who will receive Groupon’s matched funds – Greenpeace, TibetFund, Rainforest Action Network, and buildOn. All are great, worthwhile projects who are most deserving of support. I just hope that for the causes featured and the celebrities who made time to support this effort, that it truly makes a difference and funds are matched to the fullest. In fact, the Greenpeace project sold out as of 2/9 & is fully funded, with 6,667 units sold at $15 each! That is a whole lot money going to spare our water-dwelling mammals with fins from commercial whaling.

If you got fired up about the strategy and the message used to get your attention, make time to find your own way to impact change in the world, or within your own neighborhood. Find a cause that is meaningful to you and support it. I have several favorites. As many of you know, I spend some of free time working with Jolkona. Basically, volunteering my time to make their giving platform a world-class experience and truly make a difference in other people’s lives. I love every minute of working with such smart, dedicated people. This year we are off to firecracker start and we have a lot of exciting things in the works – starting off with our first matching campaign of year – Give2ED. Read more about Brandon’s efforts here, in this blog post.

Starting February 8th, any donation made to one Jolkona’s many Education projects, will be matched, dollar for dollar, up to $4,000.  As with any of our projects, donors will receive a proof of impact for their donation and also receive additional details of the proof for the matched donation.

Want to further help Tibet with matched funds?

Here is how you can help Give2ED:

  • Empower a Tibetan Girl for $40 to provide schooling for the 6 months.
  • Fund a rural Tibet middle school library providing them with at least 10 pieces of valuable interactive learning tools (books, CD’s & DVD’s in multiple languages) for as little as $50.
  • Sponsor an Orphan for year’s worth of education at Sengdruk Takse School for less than $195 a year.

These three projects hit on several of United Nations The Millennium Development Goals (MDGs). These are eight international development goals that all 192 United Nations member states and at least 23 international organizations have agreed to achieve by the year 2015. It is the most widely accepted guideline we have for measuring impact of donations you make. You can find more information about UN’s vision for the MDGs here.

It’s another great way to see how every gift our donors make contributes to a bigger global effort to tackle some of humanity’s biggest problems.

You can support the Give2ED campaign, follow our progress our website, as well as on Facebook and Twitter (@Jolkona, #Give2ED).

Images by mikebaird.

A version of this blog was originally posted here.

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