Donna’s Good Deed: How a local donor helps small business owners succeed

As I write this, our Good Deeds campaign is 95% complete with $250 left to until we reach our goal of $5,000! The best thing about this campaign is meeting all of the donors who have given ˜good deeds” through this campaign.

On Monday, you met Kiran, a recent college graduate who is making around the world through her donations. On Tuesday, you met Sheri, a wife and a mother who donates to honor the memory of loved ones lost. And today, I’d like to introduce you to Donna O’Neill, a seasoned PR professional at Waggener Edstrom who is making a difference by supporting local projects.

Donna O'Neill

Meet Donna O’Neill of Seattle, WA

Donna O’Neill is a 25-year veteran of public relations and corporate communications and currently leads the Microsoft Health Solutions Group PR team at Waggener Edstrom, one of the largest global independent communications firms in the world and Jolkona’s partner in this campaign. Before joining Waggener Edstrom, Donna spent ten years in the financial services industry working in public relations, investor relations and corporate communications with the Wall Street investment firm Kidder, Peabody and Co. as well as financial services company KeyCorp.

Donna graduated with honors from the University of Rochester in upstate New York, where she majored in English. She also spent a semester in the south of France in Aix-en-Provence studying French and art history. Aside from work, the Albany, NY, native enjoys music, yoga and the outdoors, and spending time with her husband, son and two daughters. She also volunteers at Eastlake Community Church where she keeps the toddlers busy so their parents can take a break and focus on their faith. 🙂

1. Why did you give?

There were several aspects of this effort that caught my attention and made me want to help. First, Jolkona’s philosophy that all giving has an impact and that you don’t have to be wealthy or have lots of free time to volunteer to make an impact. Every gift, no matter how large or small, could still help make a difference. And being a busy working mom with three kids, I don’t have as much time right now to give back as I would like.

Second, I got to decide which project I wanted to support. It was exciting to review the great variety of programs to see which one resonated most with me.

Third, learning of a nonprofit that uses technology to facilitate low-cost, high-impact giving to social causes was a natural fit since I also work in technology and appreciate the benefits it enables.

Fourth, I loved the fact that for the first time, I would truly see how my gift helped real people so I can be part of the experience and see how it supports worthwhile programs.

2. Did knowing that your donation would be matched motivate you to give during this campaign?

Yes, and that was certainly a factor in making this opportunity more interesting — I wanted to help Waggener Edstrom and Jolkona meet their giving goal, but I would have donated anyway.

3. Which project did you give to?

I chose the project that teaches business skills to low-income people in Seattle. Prior to lending out microloans to low-income families, Washington Community Alliance for Self-Help (CASH) provides supportive community business training and capital to help people with limited financial resources gain self-sufficiency through small business ownership. By supporting Washington CASH, we can help improve the economic conditions of Seattle’s lower income population. And with how difficult this economy has been over the last few years, our help is sorely needed.

Want to make a difference?

Waggener Edstrom Good Deeds Campaign on Jolkona

Donate to any project on Jolkona today and our partner, Waggener Edstrom, will match your donation, dollar-for-dollar, until we reach our goal of $5,000. (Which will probably happen today!) For every gift made during our Good Deeds campaign, you will receive two proofs of impact – one for the donation you make and the second proof for the donation Waggener Edstrom matches.

Let’s give!

Interested in sharing your story as a featured donor on our blog? Connect with us on Facebook, Twitter, or send a good ol’ fashioned email to


Share it on

Leave a Comment