It has been exactly three years since Campa organized its first tour called “Ancient Java.” Little did they know back in May 2014 that their first tour would mark the beginning of a great social impact company. Today, they have had over 2,400 guests touring the vast, history rich country of Indonesia. Campa has partnered with fifteen Indonesian provinces to drive domestic and international tourism.

Fitri Utami, a key member of the Campa team, tells us how in 2016 the company was struggling with an identity crisis. It was at that time that Fitri heard about Jolkona and the Catalyst program. Fitri believed the Catalyst program would help her analyze Campa’s business model with the help of experienced mentors. Campa’s founder, Fitria Chaerani, agreed and fully supported Fitri’s application. After being part of Jolkona’s Spring 2016 Catalyst Program Fitri acquired the tools to strengthen her team’s working culture. The Mission & Vision session with Peter Blomquist helped Fitri see the need Campa had to re-craft their own mission and vision in a way that reflected the Campa team’s values.

Today Campa has a solid identity. Fitri and her team are strongly bound to their mission of providing a sustainable tourism product to their customers. They are now making progress on their strategy and this year they are on track to attract 2,000+ guests.

Campa has also grown their company adding two new team members this past February. They are also expanding the number of destinations that now includes Banda Islands which happens to have a historical connection to Manhattan, NY.

All of this progress has not gone unrecognized. Campa was accepted to a social impact program supported by ASEAN Foundation & SAP. At the conclusion of this two-week program, Campa was able to design a digital marketing campaign aimed to attract foreign tourism. They paired this campaign with the website advice they received from Adam Dreiblatt during the Jolkona Catalyst program. Campa is now ready to re-launch their website in the next few months.

Congratulations to Fitri and the rest of the Campa team on your progress!

Grace Wall, Program Associate Intern, Jolkona Internship

Jolkona is happy to to offer an internship opportunity to Seattle University student Grace Wall. Grace joins the team as a Program Associate intern and will work alongside our Executive Director to gain firsthand nonprofit experience. She will contribute to the growth and development of Jolkona’s social entrepreneur community and the Catalyst program. She will also be learning about Jolkona’s donors through a variety of fundraising projects.

Grace is a second year student at Seattle University in the Matteo Ricci College’s Humanities for Leadership degree program. The program teaches students to better understand themselves, the world around them, and their place within that world. Students learn how to more effectively interact and work with other people in leadership capacities.

Students improve their leadership capabilities by participating in both a local and international internship during their four years at Seattle University. They learn about the structure and organization of the professional world through real world, hands-on experience. Students can then better understand how to be more effective in their future roles as professionals.

This will be Jolkona’s second Seattle University intern but our first Matteo Ricci intern. We are thrilled to continue developing this local partnership with Seattle University. Grace is excited to work with Jolkona as part of the team. Her prior experience includes working as an accounting clerk as well as a lifeguard and swimming instructor. Grace is passionate about entrepreneurship and interested in better understanding how to be effective and successful in the professional world.

Many of Grace’s family members are entrepreneurs. From a young age she has seen what it takes to run a business having spent time around her family’s companies. In the future, she hopes to be an active member of the Wall Family Enterprise Business Advisory Council as well as possibly run her parents’ company, Hatch Building Supply, once her father retires.

For now, Grace is focusing on succeeding as a university student and Army ROTC Cadet at Seattle University. She values dedication and is ready to work hard and learn new things. You can learn more about Grace Wall on her LinkedIn page.

Jolkona was thrilled to kick off our current one-week cohort. Charley Haley lead the first session and conducted a number of group activities that got the group working together right away. The entrepreneurs were divided in small groups to discuss some very important questions that would really prepare them for the week ahead.

Why is this accelerator important to you, your customers, and the wider community?

Just twenty minutes in, most of the participants had a better understanding of how they would benefit from their experience in Seattle. Jolkona’s Executive Director, Monica Mendoza discussed with the group in detail the agenda for the week and the young entrepreneurs were excited to take advantage of the inspiring opportunities they have ahead of them.

After a quick exercise, moderated by Charley, each of the participants were able to better define the purpose of their start up. One of them had some trouble fully defining the purpose of their venture prior to coming to Seattle, and this exercise gave him the perspective he needed to outline the purpose that best fits his venture.

The group’s favorite activity was one that involved them interviewing each other. Each entrepreneur was extensively interviewed by the group and no question was spared. The key point of the exercise was to make each participant think deeper about their venture and what they might be missing. We all are so focused on our businesses and ideas, especially when we are trying to build it from the ground up, so having the fresh perspective of others is key to fully understanding the needs of our ventures. Each person was able to listen to the impartial discussion about their businesses and to obtain valuable takeaways they will use to better develop their businesses.

It’s a Sunday morning in Seattle, and this year’s Boost program participants have just arrived. Five social entrepreneurs from Singapore, Vietnam, Malaysia, and Cambodia have traveled here to learn essential skills from top mentors. After a week of immersive workshops, these five entrepreneurs will go back home with a newly acquired skill set that will help them develop their social ventures into the sustainable social companies they envision.

After a tour of Jolkona’s HQ at Galvanize Seattle, which will be their home for the duration of the program, they got a glimpse of what they will learn. They also got an opportunity to introduce themselves to each other, and talk about their projects:

Entrepreneur: Thanh (“Steve”) Hoang (M), CEO
Country: Vietnam Venture: Fresh Deli,
Industry: Food Delivery
Sector: For-profit B2C
Stage: Founded May 2016; piloting
Venture Description: Fresh Deli connects home cooks with working professionals seeking healthy meals.

Entrepreneur: Nazreen Mohamad (M)
Country: Malaysia
Industry: Government / Tech
Stage: Idea
Description: Nazreen is building a platform to help event managers bring people together and run successful events. Nazreen is also exploring governmental transparency through technology. He has developed ideas for two platforms; one which fosters productive political discussion between polarized parties, and one which gives citizens greater insight into whether politicians fulfill campaign promises. He is currently working on how to build these ideas into feasible, scalable projects.

Entrepreneur: Masako Heng (F), Founder
Country: Cambodia Venture: Experience101,
Industry: Education
Sector: For-profit B2C
Stage: Founded April 2016; piloting
Venture Description: Experience101 matches skilled students with short-term corporate projects and internships.

Entrepreneur: Yok Tien Leong (M), CEO
Country: Malaysia
Venture: SolarFlare,
Industry: CleanTech
Sector: For-profit B2B
Stage: Launched beta in February 2016; piloting
Venture Description: SolarFlare’s proprietary algorithm calculates home and commercial solar potential and ROI, making rooftop solar installation easy.

Entrepreneur: Yue Qi Choo (F)
Country: Singapore
Description: Yue Qi is completing degrees in Engineering and Business, with a focus on biotechnology and healthcare. She is passionate about entrepreneurship, and is currently helping Singapore’s largest animal shelter develop a revenue strategy.

Welcome to Jolkona’s Boost 2016 Program!

On May 25th, the spring Catalyst cohort presented their pitches for the last time in Seattle at the Final Showcase.  It was an inspiring night full of food, fun, and even a bit of dancing!  Catalyst Alum Dini Hajarrahmah, who completed the accelerator nearly 2 years ago, was able to join the group for some bonding and Q&A with Executive Director Monica Mendoza.  The presentations were live-streamed through Facebook, so even the families of the Catalysts could cheer on their loved ones from across the globe!

The night was a wonderful ending to a tiring but rewarding three weeks, all made possible by the hard work of our entrepreneurs, volunteers, mentors, community partners and Jolkona leadership. You can continue to follow this spring’s cohort and stay updated on future programs by liking us on Facebook and following us on Twitter!



During the Catalyst program, our entrepreneurs had the opportunity to sit down with Sachi Shenoy and Howard Behar to talk about driving results and measuring impact in their organizations.  Sachi is the co-founder and current Chief Innovation Officer at Upaya Social Ventures and Howard is the former president of Starbucks Coffee Company North America and Starbucks Coffee International, as well as an accomplished author.  It was a pleasure to visit with them at Galvanize and learn from their decades of experience!

Howard and Sachi share their knowledge

Howard, Sachi, and the Catalysts swap stories

Executive Director of Jolkona Monica Mendoza moderated the conversation.  The chat began with the topic of corporate social responsibility.  Regarding CSR, Howard said that it is important to remember that a corporation cannot be socially responsible — only the people working in it can.  He also stressed the importance of having clarity of mission and knowing the values of your organization.  Sachi agreed, and highlighted the necessity of setting goals and sub-goals that connect to the mission so that each person in the organization can know how they are contributing to the bigger picture.

These values are so important because they are at the core of an organization and guide its work.  Howard reminded the Catalysts that they have values and a corporate culture whether or not they explicitly express them.  Mentor Dan Kranzler was present for the chat and was able to share his experience in this area, as well.  He encouraged the entrepreneurs to foster a corporate culture that promotes respectful disagreement and discussion between all of its members.  Sachi shared some of her strategies for fostering this type of communication in cultures outside of the U.S. that will certainly be of use to the Catalysts at home.

Cindy and Howard chat after the session

Cindy and Howard chat after the session

To tie it all together, the mentors discussed how the entrepreneurs can best implement what they’ve learned in the Catalyst program with their teams in Indonesia.  Sachi reminded the entrepreneurs that it is important to tie all of the information back to the common mission of their organizations.  We are excited to see how the Catalysts and their teams implement all that they’ve learned in Seattle!  Be sure to stay updated by liking Jolkona on Facebook and following us on Twitter!




Even 3,000 miles away, Dini’s voice practically bubbles over the phone with enthusiasm and ideas, telling me about life as a student at Boston University, running her Indonesia-based company from afar, and how she manages to do it all.

It’s been a busy 18 months since Dini Hajarrahmah finished the Jolkona Social Entrepreneurship Catalyst Program in Seattle WA. She said that those 2 weeks passed in an intense blur of classes, presentations and sleep deprivation, but two important components remained: an Indonesian community of social entrepreneurs, and lasting Seattle contacts who are helping her reshape and grow her company.

Dini founded and runs an eco-tourism company named “Wanderlust Indonesia” that offers packages for travelers to live and interact with local Indonesian families and villages, with a mission to enhance awareness, develop understanding of local issues and empower the participating families and communities. Before the Jolkona program she said that she had been aware of other social entrepreneurs, but she rarely knew them personally. Now she has a lasting community of other like-minded people who are committed to solving major social issues with new ideas.


Currently Dini is working to expand her company internationally and beyond eco-tourism. During her Jolkona training she met Brandon Fleming, PhD a University of Washington professor in the school of business. A few months later they collaborated, creating the “Global Study Tour to Indonesia” for his students to travel to Indonesia to learn about start-up, social entrepreneur and NGO companies, as well as visiting slum areas in Jakarta. After the trip, one student contacted Dini and said that she wanted to organize a water project in collaboration with Wanderlust and, with that, a new idea was born. Now Dr. Fleming is going to make this an annual trek for his students and it may have created a new purpose for the company: partnering with schools so students can come from 2-4 weeks, work on a business project, and learn cross-culturally.

I asked her how she juggled being a full-time student with running a company located across the globe and she admitted it has been challenging: the time difference is the big one. Day and night are almost switched so she has to make her calls at night and her staff can only reach her in the mornings. “Things don’t move as fast,” she admitted. And she still has to deal with the normal challenges of being an Indonesian social entrepreneur, from government corruption (“I can deal with that, though”) to her biggest challenge: “It’s a totally new idea in Indonesian society. People don’t know or understand it. Sometimes you have to manage locals’ expectations because they think you’re going to make them rich or that there will be instant results. So it can be a struggle to explain how it works in simple language and get on the same page.”


Given her experience at Jolkona and now her education in the Economic Development and Tourism Management at Boston University, she has several plans for Wanderlust. Besides expanding internationally, she would like to move more towards an on-line marketplace so her company can move faster, offer more options and partner more easily with others. She is also considering expanding to focus more on connecting travelers with locals by, for example, offering local culinary experiences or home stays.

Although the subject never naturally came up, I couldn’t resist asking what it’s like being a female social entrepreneur – running her own company in a Muslim-based, developing country. There was a puzzled pause before she finally answered, “It’s not a problem,” she assured me. “Women in Indonesia can do more than people think. There’s a saying,” she went on, ‘Like a mother in a village – don’t underestimate them!’ So don’t underestimate them – or the power of women in Indonesia. There are no problems with women being in charge.” With that, I had to smile. Perhaps people in the US could learn something from them.

Dini Hajarrahmah is a Jolkona Catalyst alum from 2014. Come meet Dini at the showcase!

by Casey Luce, freelance writer & Jolkona Volunteer

On every cohort, Jolkona aims to introduce our catalysts to mentors and other established industry leaders so that they can learn about new opportunities, and industry tips to empower their own projects. On May 20th, we drove our catalysts to visit Microsoft’s HQ in Redmond, WA. We all made it to the Visitor’s Center foyer, and got a chance to learn more about Josh Holmes’ experience as a Microsoft employee in his various roles at the company.


Josh started off by introducing himself, and the roles he has played at Microsoft. Josh has worked as product evangelist, and now he is part of Microsoft Ventures Accelerator program. He has also worked from various locations, including Dublin and of course Seattle.


Holo Lens and other Microsoft tools for entrepreneurs

It wasn’t long before Josh started talking a little bit about what Microsoft has been up to lately, especially when it comes to the Holo Lens. One of the catalysts’ projects is in fact about augmented and virtual reality as a means of education. She was quick to ask about how her project could leverage Microsoft’s Holo Lens or other products.

Josh not only mentioned how the Holo Lens is still in the works, and it will take some time for it goes to market, but he also mentioned other tools that social entrepreneurs can leverage, including Microsoft’s Azure. Social entrepreneurs can enjoy Azure for free.

Microsoft Ventures

Other catalysts were also very interested on how Microsoft Ventures is accelerating startups around the world. Josh mentioned there are 7 Microsoft accelerators around the globe, located in Seattle, Bangalore, London, Berlin, Beijing, Tel Aviv, and Paris. Each accelerator has a particular focus; John mentioned Beijing’s accelerator has a clear focus on hardware.

All accelerators accept international entrepreneurs and projects, and they offer a 3-6 month program, $25k on average per project, all equity free. Microsoft aims to make these projects successful, because the more successful you are, the more likely you are to use Microsoft’s products in the long run.

Corporate Culture

Jolkona’s executive director, Monica Mendoza, wanted the catalysts to learn more about Microsoft’s corporate culture, prompting Josh to speak a little bit more about it.

Josh responded that although Microsoft is a 200,000 employee behemoth where there is quite the number of processes to get things done, there is complete freedom to achieve goals, and cooperate with one another.

Josh recalled the times when Microsoft was more about competition and getting things done. However, Satya Nadella has been promoting more of a cooperative environment, one in which results aren’t the only things that matter, but how employees feel about their jobs and teams.

Tips on how to be more productive

Linked to this corporate culture, is the way you can break down your day and feel more productive. In Josh’s case, he mentioned how he is an early riser, and how his best and most creative work is done between the hours of 5:30am and 8:30am. After that, he answers all emails, and burns through his daily to-do list. In the evenings, he is very active, exercises, and wears himself down to get a good night sleep, and do it all over again the next day.

Josh also recommended the book “Career Superpowers” by James Whitaker to learn more on the subject.

Time for some fun!

After a hearty talk about all things Microsoft, the catalysts went on to have some fun with several of Microsoft’s best products, including: Skype, Xbox Kinect, Windows Phone, Emotion detectors, and giant screens.

The second week of the Jolkona Catalyst program kicked off with an experiential workshop presented by mentors Zachary Smith and Ben Grossman-Kahn.  Zach and Ben are the co-founders of Catalyz, where they offer a human-centered approach to transforming organizations.  Zach worked with the fall 2015 cohort of entrepreneurs and we were glad to have him return with Ben to talk to the entrepreneurs about design thinking!

catalyst spring 2016 cohort

Dipo, Sandra, Firly, and Erwin share a laugh during an improv activity

Through a mix of group discussion and activities, the Catalysts learned about the design thinking approach and the opportunities for transformation that it offers their social ventures.  Zach and Ben provided examples of the design thinking process and worked with the participants to apply the process to the challenges that face their organizations.  The group discussed the story of Goldilocks and the importance of approaching a problem with the correct questions and mindset — the focus should not be too narrow or too broad, but just right!

The workshop not only helped the Catalysts enter a creative mindset for the week, but also provided them with a new approach to the problems they are facing in Indonesia.  It will be exciting to see them take this process back to their teams and work at home!  If you’d like to see their progress in person, be sure to RSVP for the showcase event on Wednesday, May 25th.  You can also stay updated by liking us on Facebook and following us on Twitter!


Last week, the Catalyst participants attended a workshop titled “Social Lean Canvas” with John Sechrest.  John is the founder of the Seattle Angel Conference, a co-organizer of the Lean Startup Seattle, and a Startup Weekend Facilitator.  John’s workshop was the first of the program and laid a foundation for the entrepreneurs and their three weeks here in Seattle.

Before the session, the Catalysts reviewed the workshop materials and completed the Lean Canvas.  The Lean Canvas is an adaptation by entrepreneur Ash Maurya of the Business Model Canvas created by Alexander Osterwalder.  The Lean Canvas tool helps entrepreneurs create an action-focused business plan that recognizes the risk involved in entrepreneurship.  You can read more about the Business Model Canvas and Lean Canvas here.

First, John wanted to know about the entrepreneurs’ ventures, how many customers they have, and how many customers they had in the previous month.  He impressed on the Catalysts the necessity of clearly communicating the benefit that they offer their customers.  The group then discussed the importance of storytelling, which was fitting as their first pitch coaching session in Seattle followed this workshop.  The workshop provided a huge amount of useful information and guidance for the Catalysts as they kicked off the program.  We are lucky to have expert mentors like John who give their time to our entrepreneurs!


On Friday morning, the Catalysts traveled to Fremont to visit the Google campus and Theo Chocolate factory and store.  They met with a friend of the Jolkona founders, Zanoon Nissar, who spoke with the Catalysts about her work in corporate social responsibility at Google.  The group discussed their own goals for social good and the ways that they can structure their enterprises to maximize impact in their home communities.  They were also able to speak with other Googlers in product management regarding technical issues and questions specific to their social businesses.

Sandra shares her pitch with the group at Google

Sandra shares her pitch with the team at Google

Before enjoying lunch at the Google cafe, the Catalysts had a pitch session with coach Dan Kranzler.  He encouraged the presenters to always be prepared for technological mishaps, stressing the necessary skill of ad-libbing.  The participants are only one week into the program, but their presentations are looking better each day and we are looking forward to watching them present at the showcase event on Wednesday, May 25th!  (You can RSVP here!)

Learning about the chocolate industry before the factory tour

The group learns about the chocolate industry

From Google, the group headed to Theo Chocolate for a factory tour and Q&A session with Theo CFO and Jolkona board member Chuck Horne.  They learned about Theo’s bean-to-bar philosophy and enjoyed many samples along the way.  Chuck shared insights from Theo’s journey and the company’s values of sustainability, fairness, and quality.  This visit was of particular interest to Cindy, who co-founded an export company with a focus on improving the livelihoods of community farmers (read more here).

The group snacks on cacao nibs

The group snacks on cacao nibs

The day ended with the Galvanize community’s weekly happy hour in Pioneer Square.  It was a great opportunity for the participants to network and to celebrate the progress they made during their first week in Seattle.  Be sure to like Jolkona on Facebook and follow us on Twitter to keep up with all of the fun and hard work!


After a fun weekend networking with the Jolkona team and touring Seattle with their friends and homestay hosts, the Catalysts arrived at the Galvanize co-working space on Monday to begin their first week of the Jolkona Catalyst program.  The work began bright and early as the participants attended the “Social Lean Canvas” workshop with John Sechrest, founder of the Seattle Angel Conference.  It was the perfect workshop to help the entrepreneurs focus on their goals for the next three weeks and beyond.

Following this energizing workshop, the Catalysts enjoyed their first group lunch of the program.  I was lucky enough to sit with participants Firly, Tety, and Frianto and to hear about their experiences in Indonesia and abroad.  We chatted about various topics, from American Mother’s Day to Kurt Cobain.  Firly and Tety joked that they hope to bump into Eddie Vedder before they leave.

The day continued with a peer pitch session, where the Catalysts gave their first pitches of the program.  They will continue to develop their pitches individually, with mentors and coaches, and as a group during the coming weeks.  Their hard work will culminate at the Showcase event on May 25th!  (You can RSVP here!)  After spending a few hours on their presentations, the participants reflected on the day and then headed home to spend time with their homestay hosts.

Be sure to like us on Facebook and follow us on Twitter to keep up with the excitement!  I will be updating the blog as the Catalysts work with Seattle startup talents, visit local institutions, and master their pitches.


It is an exciting week at the Jolkona office as we prepare for the arrival of our next Jolkona Catalyst cohort!  The eight social entrepreneurs in the Jolkona Catalyst program, a mentor driven accelerator for founders from developing countries, will journey from Indonesia to Seattle this weekend.  During the three-week program these social entrepreneurs will work with mentors, innovative thought leaders, seasoned business professionals, and startup founders here in the vibrant Seattle community.

Today’s featured entrepreneur is Tety Sianipar, CTO and co-founder of Kerjabilitas. Kerjabilitas is a platform that fights unemployment of people with disabilities by connecting them to employers and opportunities.  Tety is looking forward to learning more about conducting customer research through the Catalyst program in order to improve the user experience of their platform.  She is also excited to network with mentors, social entrepreneurs, and possible collaborators in Seattle!

Want to follow Tety’s journey in Seattle? Like Jolkona on Facebook and follow us on Twitter!

You can also register for our Jolkona Catalyst Showcase on May 25th in the beautiful Galvanize building in historic Pioneer Square. Click here to RSVP!

It is an exciting week at the Jolkona office as we prepare for the arrival of our next Jolkona Catalyst cohort!  The eight social entrepreneurs in the Jolkona Catalyst program, a mentor driven accelerator for founders from developing countries, will journey from Indonesia to Seattle this weekend.  During the three-week program these social entrepreneurs will work with mentors, innovative thought leaders, seasoned business professionals, and startup founders here in the vibrant Seattle community.

Today’s featured entrepreneur is Fitri Utami Ningrum, Business Development specialist for Campa Tour.  Campa Tour provides sustainable, community-based tourism for small groups around the Komodo, Rote, & Raja Amat Islands. Campa Tour consists of two main activities and objectives:

  1. Discovering Indonesian history and culture
  2. Empowering the local community

We can’t wait to learn more about the Indonesian tourism sector with Fitri next week.  You can start learning more now at!

Want to follow Fitri’s journey in Seattle? Like Jolkona on Facebook and follow us on Twitter!

You can also register for our Jolkona Catalyst Showcase on May 25th in the beautiful Galvanize building in historic Pioneer Square. Click here to RSVP!

Taking a Closer Look at Indonesia

A few weeks ago, the Jolkona blog shared information about the impact of social entrepreneurship around the world.  Today, we’ll take a closer look at Indonesia and learn more about the beautiful island nation where the next cohort of entrepreneurs joining us work, live, and inspire change!  Each social entrepreneur in this cohort was carefully selected from a large applicant pool and we have a great group of bright young leaders representing Indonesia. Each entrepreneur represents a startup focused on positively impacting their community, their country, and the world!

A Growing Economy


The Indonesian rupiah (Rp)

Indonesia boasts the largest population and GDP of all Southeast Asian countries.  The nation has experienced steady growth over the past decade, catching the attention of global investors across many sectors.  Indonesia’s large gross domestic product affords a comfortable life for many of its citizens, but its population is spread widely across urban and rural areas.  According to the World Bank, only 53% of Indonesians lived in urban areas as of 2014.  Economic development affects these regions differently and many social entrepreneurs are beginning to work between urban and rural populations to ensure that all communities can share in the country’s prosperity.

Social Enterprise

A snapshot of the Indonesian Catalysts in the Fall '15 cohort visiting Microsoft!

A snapshot of the Indonesian Catalysts in the Fall ’15 cohort visiting Microsoft

There has long been a presence of community-focused organizations in Indonesia, but social entrepreneurship has only come into the national spotlight more recently.  Many international organizations have launched programs in the country to assist its entrepreneurs in scaling and developing their ventures.  The Guardian reports that this scaling and training is often one of the greatest challenges facing the nation’s bright, young entrepreneurs.  Jolkona is excited to help bridge this gap through the Jolkona Catalyst Program.  During the three-week program, the cohort of 8 entrepreneurs will work with mentors, innovative thought leaders, seasoned business professionals, and startup founders here in Seattle to scale and develop their social enterprises.


Check back with the blog as we share more information about these bright young entrepreneurs over the coming weeks, and be sure to register for our Jolkona Catalyst Showcase on May 25th for the opportunity to hear about their experiences first-hand.  Click here to RSVP!

You can also stay updated by liking us on Facebook and following us on Twitter!