In 1969 an oil platform off the Californian coast of Santa Barbara blew out, unleashing a ghastly environmental nightmare. A nation stood appalled and watched as an entire ecosystem drowned in the toxic filth of crude oil. Out of the horror of its aftermath, and in an effort to bring a greater social consciousness of environment protection, Earth Day was born and first celebrated on April 22nd 1970.
42 years later the environmental issues that plague this planet rage ever louder, but so too does the crusading Earth Day. This Sunday, April 22nd, is Earth Day 2012.
What is it about?
The Earth Day Network connects with over 22,000 partners in 192 countries to broaden, diversify, and mobilize the environmental movement. On Sunday over 1 billion people will voice their love and appreciation for this planet whilst demanding for its protection. It is a campaign designed to provide people with the opportunity to unite in their call for a sustainable future, directing them toward quantifiable outcomes. One of those quantifiable outcomes is the Billion Acts of Green project. Yes, thatâ€™s one billion not one million.
A Billion Acts of Green
This mother of all projects encourages individuals, organizations, businesses and governments to support the campaign by performing environmental actions, such as biking to work, picking up garbage off the street, or planting a tree. The goal is to reach one billion actions by the United Nations Conference on Sustainable Development (Rio+20) in June 2012. The accomplishment will be presented at the Rio +20 Conference to be used as a lever addressing the UNâ€™s inaction and inspiring leaders to reach a global agreement.
What can I do?
Simple: pledge any act of green you can think of and let the people at Earth Day know here. At Jolkona we have 16 partners that are directly involved in environmental protection. With $5 your donation plants trees in countries from the Philippines, through India, Senegal, to Haiti. With $10 your donation teaches youth in Costa Rica about water conservation. With $24 your donation conserves rainforests in Tanzania. With $40 your donation builds a fuel efficient stove for a family in Nepal. With $100 your donation trains environmental youth advocates in Kenya.
Go to our projects page and select â€˜Environmentâ€™ under the â€˜Projectsâ€™ column to view all the appropriate projects. Join us and a billion others in the call and pledge to protect our planet Earth.
For more information, resources, and ideas go to the Earth Day website.
Tweet using the #earthday hashtag.